Public Relations

A great PR firm is one thing. A great brand agency is another. When the two come together under one roof, the results are explosive.

Our highly experienced PR team takes your brand to market with creative coverage and key exposure. We go beyond traditional PR techniques and move your brand through broadcast, editorial, social, and digital platforms while making sure your message is spot-on, consistent, and powerful.

We know your reputation is at the heart of your business. We are here to make sure yours comes through. Loud and clear.

POSITIVE PRESS HELPS FEED A GROWING NEED IN VENTURA COUNTY

  • FOOD Share - Stamp Out Hunger FOOD Share - Stamp Out Hunger
  • FOOD Share - 30 Ways in 30 Days! FOOD Share - 30 Ways in 30 Days!

CLIENT:
FOOD Share
 
PROBLEM:
Food Share, Ventura County’s only regional food bank, currently feeds over 74,500 hungry people each month. With the population of hungry people who need help to feed themselves and their families steadily increasing, FOOD Share was faced with the challenge of raising enough food and funds to keep pace with growing demand.
 
SOLUTION:
A year-round series of publicity campaigns were launched by CMS to help raised awareness about the growing hunger problem, inform the public about FOOD Share’s mission to eradicate hunger in Ventura County and motivate individuals, businesses and community organizations to pitch in and help. Each May, U.S. postal carriers collect donations for FOOD Share during their annual “Stamp Out Hunger” day. In September, FOOD Share “30 ways in 30 Days” is publicized to motivate people to make small changes that yield big results and at the holidays, FOOD Share undertakes its annual Tackle Hunger donation drive to help restock the shelves of its Oxnard, California warehouse distribution center.

To learn more about the stories pictured above, click here
http://www.vcstar.com/news/2011/may/05/ventura-county-letter-carriers-team-up-with-farmer/
http://www.vcstar.com/news/2011/sep/04/food-share-encourages-30-ways-in-30-days/

HOW A PRESS RELEASE HELPED SAVE LIVES, ONE LIMB AT A TIME.

  • West Coast Vascular Press Release West Coast Vascular Press Release
  • West Coast Vascular Web Banner West Coast Vascular Web Banner
  • West Coast Vascular Web Banner West Coast Vascular Web Banner
  • West Coast Vascular Print Ad West Coast Vascular Print Ad


CLIENT:
West Coast Vascular – P.A.D. Awareness
 
PROBLEM:
At-risk demographics in Ventura County were unaware of the health concerns and danger associated with P.A.D. (Peripheral Arterial Disease). West Coast Vascular wanted to bring to light the seriousness of the disease while educating the community on the exceptional resources and patient-focused treatment they offer. To position West Coast Vascular as the leader in vascular care, we needed to inform a targeted audience of men and women, ages 50 and older, about P.A.D. and the risk of limb amputation, stroke and even death.
 
SOLUTION:
We developed a series of press releases, public service announcements, educational seminars and community screenings to teach the public about P.A.D. and how a simple, non invasive screening could save their lives. Personal stories of P.A.D. survivors were featured along side a national P.A.D. awareness campaign. In response to the press coverage, three public screenings were filled to capacity, saving the lives of many throughout Ventura County.

To read more, click here:
http://www.vcstar.com/news/2011/aug/31/get-a-leg-up-on-vascular-health-with-a-free-screen/?print_ugc=1
http://www.theacorn.com/news/2011-09-22/Health_%28and%29_Wellness/Screenings_for_artery_disease.html

HOW TELLING A STORY OF BIG DREAMS CAN ‘UP’ LIFT A COMMUNITY


CLIENT:
PODS Enterprises, Inc.
 
PROBLEM:
PODS is constantly striving to position itself as the leader in the moving and storage industry and educate audiences on the benefits and ease of using PODS® storage containers and its safe and secure storage centers.
 
SOLUTION:
Chosen as the official moving and storage company for a California family moving across the country into the replicated house from the film ‘Up’ in Utah, we saw an opportunity to tell an inspirational story that grew into fruition with the help of PODS. We developed press materials that were received by national media, garnering strategic placement and press coverage for PODS. The press coverage served as a public recommendation from the customer on their successful and stress-free move, earning thousands of impressions.

To read more, click here:
http://www.abc4.com/content/news/slc/story/Up-house-owners-move-into-a-Utah-home-full-of/JfnPgyRUOU6q3TeIhA-iWg.cspx

SHARING SUCCESS STORIES HELP TO FOSTER FAMILY CONNECTIONS


CLIENT:
Aspiranet
 
PROBLEM:
For every child Aspiranet successfully places with a foster or adoptive family, there are thousands more California children and teens who patiently wait for a family to call their own. As one of California’s largest and most innovative social services agencies, Aspiranet was looking for a better way to motivate more adults to consider fostering or adopting a child, teen or sibling set.
 
SOLUTION:
Using CMS’s “good news approach,” CMS pitched to the press personal stories of Aspiranet families who experienced unexpected joy when they welcomed foster and adoptive children or teens into their lives. By consistently communicating the central fact that foster and adoptive families come in all shapes and sizes and that the only real prerequisite for the job is having a patient spirit and a huge heart, calls from prospective families increased in each community where a family profile story appeared in print.