Storage Mobility, Inc.

Storage Mobility, Inc., the world’s largest independent provider of PODS® moving and storage services, wanted to find a way to reach out and help educate the public about women who have survived and died from breast cancer with the use of a PODS® container.

Buffalo Bills for their annual BILLieve week, a breast cancer awareness event held in Niagara Falls, N.Y. A PODS® container was wrapped in pink and the inside of the container featured breast cancer factoids, photos of survivors, prevention facts and an area for breast cancer survivors and their families to sign on. Using strategic placement and press coverage, PODS was able to position itself through educational outreach and create a long-lasting impression to honor breast cancer survivors.

“Pink” the PODS® container has been very popular. Pink is the subject of a video http://www.youtube.com/watch?v=ByDN-BCnQWg and will take part in a number of breast cancer awareness events in 2013 and beyond.

About PODS Enterprises, Inc.

Founded in 1998, PODS currently provides moving and storage services to a population of
more than 250,000,000 million consumers and businesses, in 48 U.S. states, Canada,
Australia and the U.K., through its company-owned and independent franchise network. To
date, the PODS network has completed more than 400,000 long-distance relocations,
exceeded 2,000,000 million deliveries and has over 145,000 PODS® containers in service.
PODS® secure containers are constructed of a steel frame and are available in three sizes:
approximately 7-by-7-by-8 feet, 12-by-8-by-8 feet and 16-by-8-by-8 feet. The 12-foot and 16-
foot containers have been tested to withstand winds of more than 110-mph when partially
loaded. Newer PODS® containers have the same steel frame construction but are completely
recyclable panels made of steel skins and a high-density polyethylene core. For more
information or to schedule service, visit PODS.com or call 800-776-7637.

http://oakpark.patch.com/events/chicago-area-pods-wgn-radio-chicago-blackhawks-tosupport-
toys-for-tots-drive-oct-13

Everyone’s “going pink!”

Updated: Thursday, 18 Oct 2012, 2:59 PM EDT

Published : Thursday, 18 Oct 2012, 2:59 PM EDT



Lauren Hall


BUFFALO, N.Y. (CW-23) – Winging It! Buffalo Style is Going Pink for breast cancer awareness thanks to Southtowns Radiology , but we’re hardly the only ones joining the cause! Watch as Matt, Amelia, and Nalina share how some other local businesses and organizations are going pink for the month of October.

Your company may be the market leader. Your idea or service may even be notably exceptional. But does your visual image reflect this fact? Our creativity is at the heart of what we do but it’s our ability to weld it into a powerful plan that drives us and gets results for you.

Because in the end, it’s not creative unless it sells.

HOW BRINGING THE AUDIENCE TO TEARS BROUGHT HOPE TO A COMMUNITY.

Ventura County Health Care Agency / Ventura County Medical Center

 

The Ventura County Health Care Agency, a wide reaching health care network, needed a strong, community outreach program to educate local residents about Ventura County’s top-notch medical system. The hospital wanted to foster a greater emotional connection to its audience and increase awareness of the county health care system’s experienced doctors and many levels of quality care for children and pediatric oncology patients.

 

CMS produced a half hour television show promoting the county health care system that featured a 6-minute segment on Ventura County’s new Pediatric Oncology Clinic. The half-hour show, which followed the stories of two young children in their fight against cancer, ran every weekend on the local TV affiliate and educated thousands about the high quality medical care being offered right in their own community. For nearly 15 years, CMS has created a series of shows featuring many of the Ventura County’s Health Care’s departments and services.

BREAKING DOWN STEREOTYPES:
HOW WE SHARED THE STORIES OF FORGOTTEN FOSTER YOUTH

Aspiranet – Foster Care Awareness

 

Awareness of the desperate need for loving foster families for older children and teens was a key message not reaching Aspiranet’s target audience. Aspiranet wanted an impactful campaign that would remove the stigma of foster children and open the eyes of potential foster families and share the tremendous need for families to open their home and hearts to foster youth.

 

We produced a series of print advertisements and web banners to promote the Aspiranet Heroes campaign. The ads and web banners had a strong focus on sharing foster teen stories of hardship and the hope they received when a family opened their homes to them. The combination of dramatic photography with emotional quotes from real foster teens in the design of the ads helped to inspire families to make a difference in a child or teen’s life by becoming a foster parent.
Call center volume and inquiries specific to foster parenting increased dramatically. The “Hear My Story” inquiries and online orientations on the web rose to hundreds within a few short weeks of the campaign.

ONE MEAL AT A TIME:
HOW WE HELPED FIGHT HUNGER

FOOD Share / County of Ventura Human Services Agency

 

We needed to remove the stigma of food stamps and increase positive awareness of the new CalFresh Food assistance program. FOOD Share and County of Ventura Human Services Agency were faced with the challenge to educate the public about the benefits of CalFresh and spread the word to senior citizens, families with children and newly needy families affected by the downturn in the economy.

 

We developed a set of powerful design materials, which included brochures, flyers, postcards, posters, outdoor banners, print and online advertisements, in order to educate local populations of the new CalFresh food assistance program. The fresh and inviting design of the elements helped to remove the stigma of food stamps and government assistance. The materials were used at community outreach events and emphasized that CalFresh helped families and seniors stretch food budgets to allow a greater variety of healthy food options. Calls and online inquires rose dramatically just one week after the campaign launch and continued to rise each month after.