After three decades of success as the signature fundraising event for the Rotary Club of Ojai-West, the iconic Ojai Wine Festival faced the challenge of continuing to effectively reach and engage its target audience in a local and regional marketplace saturated with food and wine events, festivals, and fundraisers. With all proceeds from the event directly supporting the numerous local and international philanthropic endeavors of the Rotary Club of Ojai-West Foundation, the Ojai Wine Festival sought to elevate its brand profile, increase ticket sales, and celebrate its 30th anniversary with the most successful event to date.
CM + PR took the Ojai Wine Festival brand to market with enhanced artwork, an integrated legacy media and digital advertising campaign, engaging social media contests and campaigns, and a comprehensive public relations outreach strategy that positioned the Ojai Wine Festival as Ventura County’s premier wine and beer tasting event.
- A full media schedule including radio, print, and digital advertising
- A full suite of promotional materials for distribution throughout the campaign
- An updated sponsorship package
- Press and public relations outreach
- An integrated social media campaign across all participant and sponsor platforms
*Paid Advertising Equivalency (PAE) is CM + PR’s method of assigning value to earned media secured for our clients. Earned media consists of press articles and other public relations pieces such as corporate moves, reviews, brand alignments, charity drives and recommendations made in publications or on media platforms not owned by the client or Consortium Media. Such press or public relations pieces are extremely valuable because (1) editorial content cannot be purchased and (2) they carry the implied endorsement of the publication in which they are included.
“It was a great year. We had a much more vibrant event, which is what we were after. Thank you for doing a great service. Kudos to Consortium Media!“
– Angela May, Executive Director, The Ojai Wine Festival