Barbara and Edward Williams have fostered 321 children over the course of the last 35 years. The Williams story touched the hearts of many and helped show the emotional and caring side of foster care. Due to their limitless love for foster children, they have been honored by Foster VC Kids and the Ventura County Board of Supervisors.
CM+PR uses social media, advertising, positive public relations, blogs and more, to launch inspiring stories like the Williams across all platforms for a wider impact and enhanced engagement within the Foster VC Kids micro-landscape.
KEYT documented the Williams’ inspirational journey below: (Source: KEYT)
- Public relations coordination, support and outreach
- Blog and website integration
- ROI analysis
- Professional photography and graphic design
- Social media promotion
CM+PR worked with Foster VC Kids to promote the Williams story across multiple platforms as well as celebrate and highlight the outstanding work foster parents do to help children in need. Each of these 5 Pillars played a key role in bringing the story and Foster VC Kids brand to the local microlandscape – the space in which the target audience hears about, learns about, engages with, and shares the brand with others.
The story that touched so many also directly created an 86% increase in website traffic for Foster VC Kids.