Being creative is one thing. Being strategic and creative together equals pure brilliance. Creative is strongest when it supports solid marketing and pivotal thinking gets noticed more when it’s delivered in a creative way. Nothing lives in a vacuum. It all builds your brand.
Your company may be the market leader. Your idea or service may even be notably exceptional. But does your visual image reflect this fact? Our creativity is at the heart of what we do but it’s our ability to weld it into a powerful plan that drives us and gets results for you.
Because in the end, it’s not creative unless it sells.
CLIENT:
Ventura County Health Care Agency / Ventura County Medical Center
BREAKING DOWN STEREOTYPES:
ONE MEAL AT A TIME:
CLIENT:
FOOD Share / County of Ventura Human Services Agency
Your company may be the market leader. Your idea or service may even be notably exceptional. But does your visual image reflect this fact? Our creativity is at the heart of what we do but it’s our ability to weld it into a powerful plan that drives us and gets results for you.
Because in the end, it’s not creative unless it sells.
HOW BRINGING THE AUDIENCE TO TEARS BROUGHT HOPE TO A COMMUNITY
CLIENT:
PROBLEM:
The Ventura County Health Care Agency, a wide-reaching health care network, needed a strong, community outreach program to educate local residents about Ventura County’s top-notch medical system. The hospital wanted to foster a greater emotional connection to its audience and increase awareness of the county health care system’s experienced doctors and many levels of quality care for children and pediatric oncology patients.
SOLUTION:
CMS produced a half-hour television show promoting the county health care system that featured a six-minute segment on Ventura County’s new Pediatric Oncology Clinic. The show, which followed the stories of two young children in their fight against cancer, ran every weekend on the local TV affiliate and educated thousands about the high-quality medical care being offered right in their own community. For nearly 15 years, CMS has created a series of shows featuring many of the Ventura County’s Health Care’s departments and services.
BREAKING DOWN STEREOTYPES:
HOW WE SHARED THE STORIES OF FORGOTTEN FOSTER YOUTH
CLIENT:
Aspiranet: One of California’s largest foster care and adoption agencies
PROBLEM:
Awareness of the desperate need for loving foster families for older children and teens was a key message that was not reaching Aspiranet’s target audience. Aspiranet wanted an impactful campaign that would remove the stigma of foster children and open the eyes of potential foster families and share the tremendous need for families to open their home and hearts to foster youth.
SOLUTION:
We produced a series of print advertisements and web banners to promote the Aspiranet Heroes campaign. The ads and web banners had a strong focus on sharing foster teen stories of hardship and the hope they received when a family opened their homes to them. The combination of dramatic photography with emotional quotes from real foster teens in the design of the advertisements helped to inspire families to make a difference in a child or teen’s life by becoming a foster parent.
Call center volume and inquiries specific to foster parenting increased dramatically. The “Hear My Story” inquiries and online orientations on the web rose to hundreds within a few short weeks of the campaign.
ONE MEAL AT A TIME:
HOW WE HELPED FIGHT HUNGER
CLIENT:
FOOD Share / County of Ventura Human Services Agency
PROBLEM:
We needed to remove the stigma of food stamps and increase positive awareness of the new CalFresh Food assistance program. FOOD Share and County of Ventura Human Services Agency were faced with the challenge of educating the public about the benefits of CalFresh and spread the word to senior citizens, families with children, and newly needy families affected by the downturn in the economy.
SOLUTION:
We developed a set of powerful design materials, which included brochures, flyers, postcards, posters, outdoor banners, print and online advertisements, in order to educate local populations of the new CalFresh food assistance program. The fresh and inviting design of the elements helped to remove the stigma of food stamps and government assistance. The materials were used at community outreach events and emphasized that CalFresh helps families and seniors stretch food budgets to allow a greater variety of healthy food options. Calls and online inquires rose dramatically just one week after the campaign launch and continued to rise each month after.