The Pacific Festival Ballet is the resident ballet company of The Thousand Oaks Civic Arts Plaza and gives local dancers the opportunity to dance on stage at a world class performing arts center with numerous renowned guest artists. The ballet company participates in outreach programs designed to involve the community and educate children in all aspects of the performing arts.

CM+PR was entrusted with developing a comprehensive social media marketing plan with press outreach to promote the original production of the World Premiere of Camelot and generate ticket sales.

What We Did

Consortium Media elevated brand awareness for the Pacific Festival Ballet’s World Premiere of Camelot through strategic social media management, paid social advertising, radio promotions, and press outreach to target markets. The ultimate goal was to generate revenue through ticket sales and bring this magical and original production to life and share it with the community.

With a strong social media marketing plan including social media advertising development, engaging custom content, and a video series, CM+PR generated over 320,000 digital impressions and 34,000 video views throughout the campaign.

CM+PR produced a custom press release for this original performance and secured press placements in both online and print publications for the Pacific Festival Ballet’s World Premiere of Camelot.

  • social media management
  • public relations
  • radio promotions
  • graphic design
Tickets Sold
Digital Impressions
Radio Impressions
Dollars in Paid Advertising Equivalency