Building Recognition and Relevance from the Ground Up

Farms and ranches account for 190,000 acres of land in Ventura County, contribute nearly $3.5 billion to our local economy and feed millions of Americans per year. Treasure Our Farms is an education program designed to engage and inform the Ventura County community about the value of local agriculture, with a mission to broadcast educational information from local agricultural farms, ranches and producers and related businesses, sharing their inspirational stories with the public and shedding light on the beauty, importance, and cultural significance of keeping agriculture viable in our California farming communities.

DELIVERABLES
Website content development and redesign, social media promotion and content strategy, Social media ads, brand development, marketing materials, public relations

CM+ Solution

Treasure Our Farms strives to create awareness and provide a voice to farmers, ranchers, and all of the essential hard-working men and women who ensure our communities have access to healthy food, while working to highlight the benefits of supporting farmer’s markets, quality roadside stands, and California agriculture in retail markets.

Involved from the beginning, CM used our brand development experience and custom research to develop the Treasure Our Farms name and image, while promoting the program to gain visibility in the local community.

CM developed a strong social media presence using CM+ThoughtShift, which ThoughShift transforms preconceived notions through positive messaging, continued to build the brand through impactful, dynamic social media campaigns to help the world from the smallest to the biggest way we can.

CM+ Results

1,114,018

Impressions in Ventura County and West Los Angeles

3,156

Social Media Page Likes

Categories: Advertising, Case Studies, Creative, Promotions, Public Relations, Social Media, ThoughtShift, Web