Connecting Civically-Engaged Members of the Community
The Ventura County Civic Alliance is a unique regional collaborative of local civic leaders focused on the economic, environmental and social equity interests of Ventura County. Their primary goal is to promote a healthy and sustainable future for the region, while fostering dialogue between community members with a broad and diverse set of perspectives and priorities.
DELIVERABLES
Social Media Management, Social Media Advertising, Content Strategy and Development, Video Production
CM+ Solution
Our marketing plan elevated brand awareness for the Ventura County Civic Alliance through custom content development for both Facebook and LinkedIn. Our campaigns highlighted the important work done by the Ventura County Civic Alliance’s State of the Region Report project, its benefit to the community at large and ways to join and support the organization.
To strengthen the Ventura County Civic Alliance’s social media presence and connect them with civically-engaged members of the community, our team produced custom social media content, provided on-site event support and created monthly editorial calendars designed to share the Ventura County Civic Alliance’s mission while highlighting the benefits of membership. Within the first three months, we increased Facebook page likes 180% while generating over 200,000 impressions.
CM+ Results
With our CM Geo Algo™ Within the first three months, we increased the Facebook page likes 180% while generating over 200,000 impressions. To date our paid social media campaigns have generated 692,852 impressions and reached 131,387 users.
Even with COVID, a county wide State of the Region report by Ventura County Community Alliance held a live event garnering over 300 attendees (sold out). County and cities, business, community, elected and other leaders were in attendance with only an Eblast and the proprietary CM+GeoAlgo social media outreach the sole support of attendance to the event.
483,918
Paid Social Media Impressions
79,212
Users Reached