The ILP campaign, like other CM and HWHVC programs, worked to change the public’s perception of youth raised in the…
The rise and fall of great civilizations has a direct effect on our world today. Cultural branding uses the mores and ethnic backgrounds of people throughout history, focusing on finding future trends delivered to us from the past.
Cultural Brand Strategy keys in on how consumers experience the brand or cause and is sensitive to what your marketplace most desires to hear. Consortium Media provides our clients with an innovative pathway to change the way people think.
The CM+ThoughtShift process is our secret ingredient to shift social change messaging for industries including Child Welfare, Social Services, Food Insecurities, Corporate image, and more. Rooted in compassionate logic, our messaging encourages established brands to evolve and help build what we like to call BOOTHAS (Brands Out Of Thin Air).
Based on years of successful brand development, Denise Bean-White uses her knowledge of prehistory and world history cultures to ensure brand messaging is effectively and consistently communicated to today’s audiences while staying trend and central to the core vision of the client.