“Your efforts on branding and social media generated pre-event sales velocity that was significantly higher than ever before—inspiring us to add more balls the night before the event, which generated at least $10k additional revenue.”
- Corrie Forsling Park City Rotary — Running of the Balls Event
💰 $115,670 in Documented Ball Sales
📈 64.6% Year-Over-Year Sales Growth in 2026
🚀 $10,000+ Additional Revenue Generated After Expanding Inventory
❤️ $2,700 in Additional Donations
👀 530,773 Campaign Impressions
👥 289,893 Combined Campaign Reach
🖱️ 23,718 Clicks & Landing-Page Views
🎨 Event Branding & Creative
📱 Social Media & CM+ GEO ALGO™ Targeted Advertising
Park City Rotary’s Running of the Balls is a community fundraiser built around a simple idea: supporters purchase balls that race down Park City’s historic Main Street.
But relying heavily on activity surrounding the physical event created a natural fundraising ceiling.
Rotary wanted to increase participation and fundraising while creating stronger visibility and sales momentum before event day.
Consortium Media developed branding and social media promotion designed to generate interest and drive sales before the physical event.
The strategy helped Rotary reach supporters virtually rather than relying primarily on purchases surrounding the event itself.
🎨 Event branding & creative
📱 Social media marketing
💻 Virtual sales promotion
📣 Pre-event awareness
🎟️ Fundraising promotion
🤝 Community engagement
The impact became apparent before the race even started. According to Rotary, pre-event sales were running so far ahead of previous years that organizers decided to add more balls the night before the event.
💰 $115,670 in Documented Ball Sales
📈 64.6% Year-Over-Year Sales Growth at Latest Reporting Point
🚀 $10,000+ Additional Revenue Generated After Organizers Expanded Inventory
❤️ $2,700 in Additional Donations
🎟️ Record-Breaking Pre-Event Sales Velocity
💻 Expanded Fundraising Beyond Traditional Event-Day Sales
🚀 Turning Attention into Fundraising
The success of Running of the Balls wasn’t simply about generating awareness. It was about generating action.
By extending the fundraiser beyond the physical event and building demand before race day, Consortium Media helped Park City Rotary turn increased visibility into measurable sales, donations, and additional fundraising capacity.