🎯 Impact That Speaks for Itself

‍

• 1.46 million+ digital impressions

• 573,000+ users reached

• 52,878 total clicks to ticketing and landing pages

• 12,000 unique landing page visitors & 15,000 clicks

• 800+ engaged email subscribers built from scratch

• 991 completed survey responses (exceeding expectations by 1,500%)

• Over 100% increase in ticket sales from high-net-worth zip codes

• Winner of a 2024 Platinum Viddy Award for the “Giving Back” video campaign

‍

A Stage Without an Audience

When live performance returned post-COVID, the Thousand Oaks-based nonprofit TOArts needed more than a reopening plan—they needed to strengthen the audience for the three resident companies. The challenge was clear: reignite awareness and drive attendance for Pacific Festival Ballet, New West Symphony, and 5-Star Theatricals while capturing a younger, more diverse audience.

TOArts tapped Consortium Media to architect and execute a full-scale Audience Development Initiative with our cultural and precision strategy for measurable growth and sponsor potential.

‍

Listening First: The Survey That Changed Everything

Working with CSUCI and regional media partners, CM+ conducted a far-reaching audience survey, generating 991 responses. The data revealed:

• Most audiences didn’t know who the Resident Companies were

• 70% of respondents said they wanted “dinner + a show”—a key insight for future sponsor partnerships

• Families were eager for high-quality local cultural experiences

• Bank of America Performing Arts Center had over 7 different names, so recognition of the facility was deeply challenged.  Survey showed some thought it a hospital, most didn’t know or called it something else. A real issue that had to be addressed first.

This data became the backbone of a targeted campaign strategy.

Targeting the Right Zip Codes—and Winning Big

CM+ had, from the beginning, decided to activate a 25-mile trade radius around the Bank of America, Performing Arts Center, targeting high-intent zip codes like Simi Valley, Calabasas, Agoura Hills, Ventura, and Woodland Hills. The survey was distributed in this strategic area of audience development.

📍 These areas, once overlooked, now account for 64% of all ticket sales—with some zip codes showing over 100% growth in ticket volume. That’s regional transformation at work.

‍

Building the Buzz: Video, Content, and Digital Precision

We launched a new landing page—Showtime.toarts.org—serving as a one-stop destination for arts lovers. Also, from the Survey information. Simultaneously, we launched a full-funnel content strategy:

• Dozens of digital ad campaigns

• Original video content featuring the Resident Companies

• Boosted content across Instagram and Facebook

• Personalized email reminders before and after show nights

This blend of storytelling and strategy delivered unprecedented click-throughs and reengagement in previously low-performing markets.

‍

A Platform for Sponsors—and a Model for the Arts

Beyond increasing ticket sales and awareness, this campaign created a sponsor-ready ecosystem:

• Businesses like Fogo de Chão and Janns Marketplace joined the effort through giveaways and gift card promotions for the Survey requested “Dinner and a Show”.

• Integrated promotions connected local brands to local audiences; some had over 600 entries.

• The Resident Companies gained visibility and staying power, while sponsors tapped into a growing cultural movement

This wasn’t just a marketing win. It was a win for the arts, for community, and for meaningful local partnerships.

‍

Ready to Spark a Standing Ovation of Your Own?

If you’re looking to grow audience awareness, reintroduce your brand post-crisis, or position your organization for long-term sponsorship impact—let’s talk.

Contact Us Today!

We’ll help you turn insights into impact—just like we did for TOArts.

‍