A Viral Story in the Search for Loving Families

“Denise Bean-White, President of Consortium Media, is a unique community leader whose skills as an accomplished media consultant are applied to her commitment to social impact. Her work with Aspiranet has focused on bringing awareness to the needs of children and youth. She believes that we should recognize foster youth’s potential and support their future.”

Vernon M. Brown, President, Aspiranet

Our Challenge.

Once we heard about Apsiranet parent Lacey Duncan’s incredible story, we knew we had a recipe for success if we could obtain some significant press coverage to reach viewers all over the world.

Campaign Overview 

CM’s Public Relations team needed to circulate inspiring stories of children and families to garner press attention and find more loving homes for children.

The Work

We secured a unique opportunity with “Parents Magazine” to share Lacey’s story in an article, and her story went viral across social media, which then captured the attention of the even larger “People Magazine”, who published a second story in their digital issue to their massive international audience.

The Results.

With the circulation of 2.2 million copies of “Parents Magazine” and the 39 million readers of “People Magazine”, Lacey’s story got immense viewership. It additionally was shared over 45,000 times from the social media platforms of those two magazines alone. We also received publication in and Yahoo Beauty, with millions of social media followers between the two accounts. Lacey’s story was a huge hit and caused millions of people to stop and think about the incredible need for resource homes in their communities.

Lacey’s story has been shared in several blogs and garnered interviews on additional sites, providing millions of impressions for the Aspiranet parent Lacey Dunkin.

Parents Magazine

Circulation: 2,200,000

Social Media Following:
Facebook: 1,579,858
Twitter: 3.3 Million
Pinterest: 204.7 K
Instagram: 97.6K

Shares: 23.1K

People Magazine

3.4 million subscribers, 39 million readers

Social Media Following:
Facebook: 6,175,314
Twitter: 7.22 million
Pinterest: 87.5 K
Instagram: 1.7 Million

Shares: 21.4K

Social Media Following:
Facebook: 155,491
Twitter: 14.9K

Yahoo Beauty

Social Media Following:
Facebook: 2,184,917
Twitter: 17.2K
Instagram: 69.6K


+ shares via Parents Magazine


+ shares via People Magazine