‍

🧩 The Challenge: Performing to Empty Rows

As live shows returned post-COVID, the lights came up — but the crowds didn’t. TOArts needed more than promotion. It needed reinvention. With the three Resident Companies operating at low visibility, Consortium Media was tapped to change the story.

‍

🔍 Step 1: Listen First, Act Second

‍

‍What 991 Voices Told Us

We launched a community-wide survey with CSUCI and regional partners to uncover what was holding audiences back. Here’s what they said:

• “We don’t know who the Resident Companies are.”

• “We’d come out more if it included dinner or drinks.”

• “We want something local, family-friendly, and fun.”

That gave us our strategy.

‍

📍 Step 2: Target with Precision

‍

Strategy Before Surveys. Impact After.

Before conducting the survey, CM+ developed a strategic 25-mile trade radius to focus outreach and identify messaging gaps across high-potential, high-intent zip codes. These included:

• Calabasas

• Ventura

• Simi Valley

• Agoura Hills

• Woodland Hills

🎟️ Ticket sales in these zones surged, now accounting for 64%+ of all Resident Company purchases — some with increases over 100%.

📣 Step 3: Tell the Right Story

Award-Winning Creative Meets Local Relevance

CM+ launched a full-funnel content push:

• 🖥️ A centralized landing page: Showtime.toarts.org

• 📧 Automated email series to 800+ engaged subscribers

• 📽️ High-impact video content, including the Viddy Award-winning “Giving Back”

• 📱 Targeted Meta ads + GeoAlgo boosted posts

• 🎟️ Ticket + gift card bundles in partnership with Fogo de Chão and Janns Marketplace

The storytelling didn't just sell — it stuck.

‍

💡 Step 4: Give Sponsors a Spotlight

‍

Local Businesses, Meet Local Audiences

The campaign created meaningful entry points for sponsors who wanted more than impressions:

• Authentic integrations with restaurants, retailers, and radio

• Co-branded promotions with show nights

• Cultural alignment that earned loyalty, not just eyeballs

💬 “We saw new faces, new customers, and an energized local scene again.” — Partner Feedback

‍

📈 Results That Speak for Themselves

‍

• 1.46M+ impressions across Meta + boosts

• 52,878+ clicks to shows, giveaways, and info

• 12K+ people hit the landing page | 15K clicks logged

• Ticket growth topped 100%+ in several target zips

• 991 residents completed our survey (original goal: 60)

• 800+ real people opted in to hear from TOArts

• Thousands reconnected with the magic of live performances

‍

🚀 Want to Do the Same?

‍

We’ll help you turn insights into impact—just like we did for TOArts.