PODS® is a leader in the moving and storage industry providing residential and commercial services throughout the United States. Steve Yapp, owner of three Tri-Counties PODS franchises that serve residents and businesses in Ventura, Santa Barbara, and San Luis Obispo Counties, was one of the first to invest in CM+PR’s impression building programs, aligning partnership & philanthropic marketing campaigns through social media over 13 years ago.
“The wisest decision we made was to partner with Denise Bean-White and her team at Consortium. CM+PR has been our partner since the day we opened our doors. We immediately implemented their suggested “5 Pillar” approach in an effort to get our business up and running. While we saw immediate results, the 5 Pillars began to set us up for long term success.“
– Steve Yapp, Owner
PODS Moving and Storage
Consortium Media (CM+PR) elevated PODS® Tri Counties’ online presence through results-based strategic social media management, paid social advertising, and community partnerships. With driving product sales at the heart of our social media marketing plan, we strategically combined creative design with engaging content to increase PODS® brand recognition in the local community.
As an integral part of CM+PR’s social media marketing plan, the team highlighted PODS® community involvement and brand partnerships through interactive contests and promotions. The California Strawberry Festival, Boys & Girls Club of Camarillo, Autism Society of Ventura County, and Santa to the Sea Half Marathon are just a few brands that have partnered with PODS® Tri Counties in recent years.
Over the years, CM+PR has kept up with emerging social media trends which helps to tailor our marketing plans to incorporate relevant content and other platforms into our strategy. Through paid social advertising, CM+PR tracks web conversions and sales to deliver comprehensive campaign reports that guide the client’s future goal development.
In the past year, CM+PR generated over 3,000,000 social media impressions, over 23,000 link clicks, and a loyal fan base of over 5,000 followers for PODS® Tri Counties.
- social media management
- social media advertising
- graphic design
- community promotions and partnerships
(up 20% from previous year)
